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New York, NY-June 13 : On-Air Personality Steph Lova attends The ROCK THE BELLS FESTIVAL SERIES Press Conference and Launch Party produced in association with Boost Mobile and Guerrilla Union powered by Blackberry held at the Santos Party House on June 14, 2012 in New York City. Established in 2000, Guerilla Union has developed into one of the premiere core urban lifestyle brands in the U.S., manifesting itself in many forms including music, events, media and fashion. Guerilla Union's mission is to create experiential platforms, unique content and provide services that develop artists and their communities. (Photo by Terrence Jennings)